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Why augmented reality and gamification deliver ROI.

Updated: Jun 16, 2023

Multi-day conferences are a common occurrence in most industries. While these events are an excellent opportunity to network, learn about new products and services, and exchange ideas, they can also be overwhelming for attendees. With so much information to absorb and so many people to meet, it's easy for attendees to feel disengaged and disconnected from the conference experience.


To combat this disengagement, event organizers are turning to augmented reality (AR) and gamification to deliver a more interactive and immersive experience for attendees. When used together, AR and gamification can increase attendee engagement, improve learning outcomes, and ultimately deliver a better return on investment (ROI) for event organizers.



Augmented reality and gamification deliver ROI.

What is augmented reality?


Augmented reality is a technology that superimposes digital images, sounds, and other sensory experiences onto the real world. It's different from virtual reality, which creates a completely artificial environment. AR uses devices such as smartphones, tablets, and smart glasses to overlay digital content onto the physical world.


In the context of multi-day conferences, AR can be used to create interactive and immersive experiences for attendees. For example, an AR app could be developed to provide attendees with information about the event, such as the schedule, speakers, and exhibitors. Attendees could use their smartphones to scan QR codes or markers located throughout the event venue to access this information.


AR can also be used to enhance the learning experience. For example, an AR app could be developed to provide attendees with 3D models of products or equipment, which they could examine in detail. This would be particularly useful in industries such as healthcare or engineering, where complex equipment or procedures need to be understood in detail.


What is gamification?


Gamification is the use of game design elements in non-game contexts. In the context of multi-day conferences, gamification can be used to increase attendee engagement and promote learning outcomes. This can be achieved by incorporating game elements such as points, badges, and leaderboards into the conference experience.


For example, attendees could earn points for attending sessions, participating in discussions, and visiting exhibitor booths. These points could be tracked on a leaderboard, which would incentivize attendees to engage with the conference and compete with their peers. Attendees could also earn badges for completing certain tasks, such as attending all the sessions in a particular track or visiting all the exhibitor booths.


Integrating augmented reality and gamification


When used together, augmented reality and gamification can deliver a powerful conference experience for attendees. For example, an AR app could be developed that incorporates gamification elements. Attendees could earn points for scanning QR codes or markers located throughout the event venue. These points could be redeemed for prizes or entered into a leaderboard.


AR could also be used to enhance the gamification experience. For example, an AR app could be developed that provides attendees with a scavenger hunt. Attendees would be given a list of items to find, and they would use their smartphones to scan QR codes or markers located throughout the event venue to find these items. When they find all the items, they would earn a badge or points that could be redeemed for prizes.


AR could also be used to provide attendees with immersive learning experiences. For example, an AR app could be developed that provides attendees with a virtual tour of a product or facility. Attendees could use their smartphones to scan QR codes or markers located throughout the facility to access information and 3D models of equipment. This would provide attendees with a more interactive and engaging learning experience than traditional presentations or lectures.


Benefits of integrating augmented reality and gamification


Integrating augmented reality and gamification can deliver several benefits for multi-day conferences, including:


Increased attendee engagement: AR and gamification create a more interactive and immersive conference experience for attendees. By providing attendees with a fun and engaging experience, they are more likely to participate in the conference and stay engaged throughout the event. This can result in higher attendance rates, increased participation in sessions and discussions, and better networking opportunities.


Improved learning outcomes: AR and gamification can enhance the learning experience by providing attendees with more immersive and interactive learning opportunities. By using AR to provide 3D models of products or facilities, attendees can gain a better understanding of complex concepts. By incorporating gamification elements, attendees are incentivized to participate in sessions and discussions, which can lead to better retention of information.


Increased ROI for event organizers: By increasing attendee engagement and improving learning outcomes, integrating AR and gamification can deliver a better ROI for event organizers. Higher attendance rates and increased participation in sessions and discussions can result in increased revenue for the event. Additionally, by providing attendees with a more immersive and engaging experience, they are more likely to return for future events, which can result in long-term revenue growth.


Increased brand awareness: By incorporating AR and gamification into the conference experience, event organizers can increase brand awareness for their company or sponsors. By providing attendees with a unique and engaging experience, they are more likely to share their experience on social media and with their colleagues, which can result in increased visibility and brand recognition.


Why augmented reality and gamification deliver ROI. Multi-day conferences can be overwhelming for attendees, but by integrating augmented reality and gamification, event organizers can create a more engaging and immersive experience. AR and gamification can increase attendee engagement, improve learning outcomes, and ultimately deliver a better ROI for event organizers. By incorporating these technologies into the conference experience, event organizers can create a more memorable and impactful event for attendees.


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