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Gamification in multi-day conferences.

Updated: Jun 16, 2023

Multi-day conferences can be both exciting and overwhelming. With numerous sessions to attend, keynote speeches to listen to, and networking opportunities to explore, it can be easy to feel lost or disconnected from the event’s overall message. That’s where gamification comes in – a technique that can help attendees stay engaged and motivated throughout the conference.

Gamification in multi-day conferences.

Gamification is the use of game mechanics in non-game contexts, such as conferences, to increase engagement and participation. By incorporating elements of competition, challenges, and rewards, gamification can transform mundane tasks into exciting and interactive experiences. For multi-day conferences, gamification can be used to encourage attendees to participate in all aspects of the event, from sessions to networking opportunities.

There have been many examples of conferences that have successfully implemented gamification, such as Adobe Summit, SXSW, and Dreamforce. Adobe Summit, an annual conference for marketers, used gamification to create a “Summit Scavenger Hunt” in which attendees earned points by attending sessions, visiting sponsor booths, and completing challenges. The top-scoring attendees were awarded prizes such as iPads and Adobe Creative Cloud subscriptions. Similarly, SXSW created a mobile app that allowed attendees to participate in a “Digital Discovery Hunt” by checking into sessions, completing surveys, and sharing content on social media. The more activities an attendee completed, the higher their chances of winning prizes such as badges and gift cards. Lastly, Dreamforce, a conference for Salesforce users, used gamification to create a “Dreamforce Quest” that rewarded attendees for attending sessions and visiting sponsor booths. Attendees who completed the most activities were entered into a raffle to win a trip to Hawaii.

Gamification in multi-day conferences.

But why is gamification so effective in multi-day conferences? First and foremost, gamification creates a sense of competition and motivation among attendees. By turning activities into challenges and rewarding those who complete them, attendees are more likely to engage with the event’s content and stay invested throughout the duration of the conference. Gamification also encourages attendees to explore different aspects of the event, such as sponsor booths and networking opportunities, that they may have otherwise overlooked. This creates a more well-rounded and fulfilling experience for attendees.

Additionally, gamification can facilitate networking among attendees. Many gamification systems require attendees to work together to complete challenges or earn points. This encourages attendees to collaborate with one another and form connections that may not have been possible otherwise. By fostering a sense of community and teamwork, gamification can enhance the overall atmosphere of the conference.

Gamification also provides conference organizers with valuable data about attendee engagement. By tracking the activities that attendees participate in and the rewards they earn, organizers can gain insight into what aspects of the conference are most popular and successful. This data can be used to improve future events and tailor them to the interests and preferences of attendees.

Gamification can be a powerful tool for enhancing the experience of multi-day conferences. By creating a sense of competition, motivation, and community, gamification can increase attendee engagement, facilitate networking, and provide organizers with valuable data. Conferences that have successfully implemented gamification, such as Adobe Summit, SXSW, and Dreamforce, have seen great benefits from this technique. If you’re planning a multi-day conference, consider incorporating gamification into your event to create a more interactive and rewarding experience for your attendees.

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